Posts in Industry Interest
Get active! On LinkedIn.

When most people think about social media marketing platforms like Facebook, Instagram, and Twitter come to mind. These are incredibly powerful platforms for sure, especially when it comes to B2C outreach.

However, when it comes to B2B and professional networking, it is hard to beat LinkedIn. Research also shows that LinkedIn has the highest conversion rates of all the social networking platforms, meaning it is a vital lead generation source. Plus LinkedIn increases your Google search rankings.

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You should know Theodora.

It would be easy to delve into Thea’s meticulous note taking for productivity. Or detail what about her 30 years in the industry makes her such a spectacular professional. Or even her excellent customer communications and service. But that wouldn’t be representing her dutifully. Thea’s genuine care for other people saturates everything she does, from her work to her good works. And that I exactly what we wanted to share with you.

So while this interview was intended just to be a reference document, we couldn’t help but share the ingenuity and strength of her own words.

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Old-fashion networking with modern tactics

Old-fashioned networking, especially at the local level, is still one of the most cost-effective marketing methods available to a small business. But networking doesn't seem to come naturally to most. Visit any chamber of commerce luncheon and you’ll quickly see examples of bad networking. Like that guy who passes out business cards to everyone in the room and yet couldn’t tell you the name of a single person, he talked to an hour later.

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7 Painless Networking Hacks for Introverts

Original article here

If you’d rather go to the dentist than be forced to attend a job-networking event, this post is for you.

If you you’d rather visit the desert without a canteen of water than participate in the next industry conference in your field, this post is for you.

If you’d rather hang out in a cardboard box — surely you see the emerging theme by now — this post is for you.

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