Establishing trust with your social media audience.

How can you establish trust with your social media audience?

Social proof is the psychological event where people look to the actions of others to set theirs correctly in a situation. Just think of how many times you have found yourself observing others to assess how you should act in an unfamiliar space!

"We view a behavior as more correct in a given situation to the degree that we see others performing it." -Robert Cialdini, Influence: The Psychology of Persuasion.

What does this mean for your social media activity? Re-purposing user-generated reviews, testimonials, and content can increase the chances of you engaging and extending your audience.

That next, "thank you," positive review from a customer, get permission to share it on your social media!