Get active! On LinkedIn.

When most people think about social media marketing platforms like Facebook, Instagram, and Twitter come to mind. These are incredibly powerful platforms for sure, especially when it comes to B2C outreach.

However, when it comes to B2B and professional networking, it is hard to beat LinkedIn. Research also shows that LinkedIn has the highest conversion rates of all the social networking platforms, meaning it is a vital lead generation source. Plus LinkedIn increases your Google search rankings.

  • The average LinkedIn user has a household income of over 100k.

  • 41% of millionaires use LinkedIn

  • LinkedIn has over 300million business professionals as users. And is the third most used social platform among business owners.

  • More than 40 million of those users are recent college graduates.

If you are in the mortgage or real estate industry, you can see your demographic in those statistics. Beyond great networking, you might have your clients in this audience as well.

So how do you leverage this platform?

Create a profile that communicates your professionalism, reliability, and expertise. Make sure your profile is complete, with a great professional head shot, a catchy headline, and a good summary of what you are about! And keep this updated!

Remember that your Google rankings are affected by your LinkedIn, so making sure you are using relevant keywords in your descriptions is key!

And DON’T FORGET to customize your LinkedIn url.

Connect with your peers and thought leaders in your industry. If there is someone in your industry that you want to work with, learn from, etc. Send them a connection request.

Note: connection requests are more likely to be accepted if you:

  1. Have mutual connections.

  2. Include a note. Keep it short, friendly, and professional and express why you wanted to connect.

  3. Have a complete profile!

Post regularly, unlike most other platforms there are no filters in LinkedIn's feed. Posting often will increase the odds that your audience sees your posts when they are browsing their feed!

Share thoughts exciting links or any content that you think your audience will find exciting and entertaining. Engaging content is key.

Keep straight advertisements and solicitations to a minimum. The goal is to create relationships and accessibility, so when your audience needs your services, you are the first to mind!

Engage with others regularly. When you comment, and like other peoples content, they are much more likely to engage with you and your content!

Use these tips and you will be on the road to social media B2B success. And don’t forget to say hi to us on LinkedIn!