How do we maximize our networking ability to achieve the most significant benefit?
1. Start networking when you don't feel you need to.
Old-fashioned networking, especially at the local level, is still one of the most cost-effective marketing methods available to a small business. But networking doesn't seem to come naturally to most. Visit any chamber of commerce luncheon and you’ll quickly see examples of bad networking. Like that guy who passes out business cards to everyone in the room and yet couldn’t tell you the name of a single person, he talked to an hour later.
It can be tough to get a person’s attention nowadays. After all, your email is invariably buried in a pile of a hundred unread messages, which are hastily checked (and deleted) in between meetings. Yikes.
Hey, I get it. As an intern, I was encouraged to ask for coffee chats with co-workers. When I was at business school, recruiters posted coffee chat time slots and encouraged us to fill them. So I know there is a place and time for coffee chats.
Going in with a plan makes networking events less painful. Ok, maybe they’re just painful for me. As an introvert, it is sheer torture to be stuck in a crowded room full of people shouting to make small talk.
How many times have you found yourself at a networking event, only to feel like you’re at a networking event?I’ll let you in on a little secret: These aren’t the events where real networking is taking place.
If you’d rather go to the dentist than be forced to attend a job-networking event, this post is for you.
If you you’d rather visit the desert without a canteen of water than participate in the next industry conference in your field, this post is for you.
If you’d rather hang out in a cardboard box — surely you see the emerging theme by now — this post is for you.
Let’s make this really, really simple. What makes remembering someone’s name so hard? Well, it’s usually because you’re focused on a million different pieces of information at once.
Your network is your net worth.
When people think about networking, they imagine themselves walking around a big event, trying their best to be extroverted. They think about shaking hands and exchanging business cards, with the hope that sometime in the not-so-distant future an unbelievable opportunity will fall right into their lap.
The top loan officers have one thing in common: vast networks of referral partners that enable them to maximize their chances and create more business. However, the ones who stand out plan events with their referral partners.