When most people think about social media marketing platforms like Facebook, Instagram, and Twitter come to mind. These are incredibly powerful platforms for sure, especially when it comes to B2C outreach.
However, when it comes to B2B and professional networking, it is hard to beat LinkedIn. Research also shows that LinkedIn has the highest conversion rates of all the social networking platforms, meaning it is a vital lead generation source. Plus LinkedIn increases your Google search rankings.
Social proof is the psychological event where people look to the actions of others to set theirs correctly in a situation. Just think of how many times you have found yourself observing others to assess how you should act in an unfamiliar space!
Yelp has become one of the most powerful review platforms out there. Having a populated and positive Yelp page can increase your business's credibility and bottom line. If you want to increase your star rating using the following tips:
My latest Medium article discussed the selection process around picking which social media platforms best fit your brand/business. This article will discuss the mindset shifts associated with successful social media marketing.